Free BOFU Keyword Research Skill

Get the BOFU Keyword Research Skill

Give your AI assistant a company URL. Use this skill to research the business, identify relevant competitors, and build a buying-intent keyword shortlist with seed and modifier lists for Ahrefs.

  • Start with a company URL
  • Six intent groups
  • Copyable Ahrefs inputs

Get the free research skill

Instant access on the next page.

What the skill helps you research

Work from what the business sells and what its buyers would search for. Then take the candidate keywords into Ahrefs to check the demand and competition.

01 / UNDERSTAND THE BUSINESS

Start with the actual offer

Read the company website for its services, buyer, delivery model, platforms, and markets. Keep unsupported niches and services out of the keyword list.

02 / FIND BUYER QUESTIONS

Build a reasoned shortlist

Research provider searches, comparisons, alternatives, reviews, pricing, and niche requirements. Use real competitor names with a reason for each opportunity.

03 / TAKE IT INTO AHREFS

Get clean research inputs

Generate seed keywords and commercial modifiers in copyable formats. Keep free-tool ideas in their own list, then validate the candidates in your target market.