Free Information Gain Guide
Get the Information Gain Guide
Give readers something the other results don’t. Use this guide to find the gaps in competing content, choose an original contribution, and build it into your next brief.
- 7 sources of information gain
- 5-step planning process
- 10 practical examples
Get the free guide
Instant access on the next page. We may contact you about implementing this for your business.
What’s inside
A practical way to turn your team’s data, experience, and expertise into content that adds something useful.
01 / FIND YOUR ANGLE
Seven sources of original information
Find a contribution you can actually make: original data, firsthand experience, a real test, expert perspective, original analysis, a case study, or an honest comparison.
02 / BUILD THE BRIEF
A five-step process for your next page
Read the competing results, find what’s missing, match the gap to your evidence, make the contribution visible, and run the removal test before you publish.
03 / MAKE IT CONCRETE
Ten examples you can use with your team
See what information gain looks like in practice, from a real dashboard screenshot or team quote to a test, a project timeline, or a comparison based on actual use.